Peter Jackson’s first instalment of The Hobbit made $84.8m in the first weekend of opening in the US.
In doing so it comfortably surpassed the $72.7m best opening weekend from The Lord of the Rings trilogy, achieved by The Return of the King in December 2003.
It also set a new record for an opening weekend in December.
What does this all mean for the collectibles market?
I would suggest that it indicates the market for iconic props and costumes used in the three new Hobbit films could be among the hottest items of memorabilia over the coming years.
That’s if sales for Lord of the Rings screen-used items are anything to go by.
Just this weekend the Legolas bow Orlando Bloom used in the trilogy sold for $372,000.
It beat its estimate by 210%, setting a new benchmark for Lord of the Rings items, and suggesting that this is a market on the move.
We have this signed Sir Ian McKellen Gandalf photograph currently available.